YŪGEN Whiskey

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What I Did
The illustration of the man on the packaging is actually an early prototype for the Future Wars project that wasn't approved! I decided to turn him into the face of a Japanese whiskey brand.
pROJECT

Whiskey Brand

Role

Graphic designer | Packaging Designer

Date

June 2022

CLIENT

Personal Project

Overview

The elixir of tomorrow.

Yūgen Whiskey is an ode to the subtle elegance of life, akin to the concealed allure celebrated by yūgen. With every pour, you'll find notes of cherry, echoing the quiet and understated beauty found in nature's most exquisite moments. Its cherry notes harmonize with earthy undertones, evoking the mysteries and depths of existence, mirroring yūgen's influence on the soul. In your moments of indulgence, you'll discover its gentle yet powerful allure—a reminder that strength lies in the understated, that life's deepest treasures are often found in the most unassuming places. Yūgen Whiskey is an invitation to embrace life's enigmas and to revel in the elegant subtleties, where profundity resides even in the simplest of pleasures. Yūgen transcends the surface and seeks to transcend your senses and inspire wonder and contemplation with every sip.
Let's talk

Let's create something brilliant together.

Contact me and we can start turning your
vision into reality.
Schedule a Call
IOANA POPESCU